Proactive curiosity.
Ethos
Chris is driven by proactive curiosity. Proactive to always be one step ahead of client requests, curious to get involved at every step of the campaign lifecycle. All to push creative further, strengthen client relationships, and identify new possibilities.
Chris takes an entrepreneurial approach to Account Management, collaborating to get stuck in at every step of the campaign lifecycle — whether it’s a two-day video shoot or a single mobile banner. An expert at navigating layered approval structures, he asks the right questions at the right times to build client trust, understand root motivations, and create solutions to protect creative integrity.
Driven.
Inventive.
Empathic.
Intentional.
Collaborative.
Neat.
Pragmatic.
Work
Above-the-line, below-the-line, damn fine. Creating assets that lead to benchmark-exceeding campaigns is Chris’ bread and butter. From mental health campaigns with over 300 unique assets to thumb-stopping social content in an award-winning illustration style to the high-energy relaunch of a historic product line, Chris is a shepherd for creative at each project phase.
Clients like these all love working with Chris
Method
A method to guide the madness. Marketing's power comes from its unique combination of emotion, data, and technology. This matches perfectly with Chris' analytical and curious nature - using hard facts to back up strategic insight, challenging assumptions with experimentation, and measuring performance to always improve for next time - all with a deep reverence for the power of creativity.
Explore.
Quickly becoming a subject matter expert translates complex jargon into clear next steps. Chris gets stuck into a project's ecosystem, building tools and understanding client motivations to own the full campaign lifecycle.
Expand.
Knowing which details to focus on keeps the plates spinning. Proactivity keeps Chris one step ahead of client requests, protecting timeline and budget while championing creative integrity.
Execute.
Expert at navigating complex stakeholder structures and leading detail-first production. Through clear channels of communication and an integrated hands-on approach, Chris manages internal teams and external vendors to rapidly deliver tactical assets for intricate media plans.
Team
An experienced London-based team working as one. Chris isn't actually an agency – but you can hire him. Chris is a seasoned, entrepreneurial Account Manager with extensive experience managing cross-functional teams to rapidly deliver large-scale integrated campaigns for high-value clients. Chris delivers complex projects within tight timelines and budgets, while monitoring revenue and fostering valuable client relationships.
Accounts
Chris
Leading large, complex, stressful accounts as the client's single point of contact is Chris' baileywick. Chris' entrepreneurial approach means there's no task too small, ensuring full ownership of every project stage.
Creative
Chris
Detail-oriented creativity helps Chris solve new problems, navigate changing situations, and champion creative integrity. He works closely with art teams to blur the lines between creative and account.
Strategy
Chris
By going beyond the brief to better understand client motivations, Chris delivers strategic insights that support real business goals.
Digital
Chris
A digital native, Chris knows how to wield the tools required to succeed - whether in targeting niche audiences or generating workbacks. He built this site from the ground up and still misses Vine.
Production
Chris
From large-scale shoots to banner development and vendor coordination, Chris owns every step to deliver timely, tactical assets.
Business Development
Chris
Collaborating with senior leadership, Chris has delivered six figure accounts and shaped successful go-to-market plans.
Media
Chris
Working hand in glove with media teams, Chris has helped coordinate the planning and trafficking of over $10 million in ad buys.
Cultural Adaptation
Chris
As a third culture kid, Chris has a unique understanding of cultural nuance and has overseen the development of campaign assets in over 15 different languages.